![]() For more information about Merkle RMG, please visit or follow us on Twitter Merkle RMG serves more than 200 clients in the nonprofit, government, and commercial markets. Applying best practices learned during 38 years in business, the company employs a high-tech/high-touch approach that helps minimize costs while ensuring a high level of donor and customer satisfaction through fast, accurate, secure, and responsive service that is tailored to each client’s requirements and strategic objectives. By combining best-in-class direct-response processing, customer care, and fulfillment solutions with actionable data insights, Merkle RMG drives one-to-one relationships for an improved donor and customer experience that increases retention and revenue. Merkle Response Management Group (RMG) is a processing, data, and technology-driven company. We’re proud to provide the high-quality processing capabilities and donor support services this organization needs to elevate the giving experience for its members-at speed and at scale.” “Merkle RMG understands that donors are the life blood of these preservation efforts. “The American Battlefield Trust works tirelessly to protect America’s hallowed historic sites and serve as an educational resource to the American public,” said Merkle RMG President Kent Grove. With the efficiencies we’re realizing at Merkle RMG, we’re able divert more resources to our core mission of historic preservation and education.” ![]() “We’re grateful stewards of their donations, and we want to use those funds as strategically and thoughtfully as possible. “Our responsibility to our donors is paramount,” said Duncan. Since services began, the American Battlefield Trust has noted a 50% decrease in the time it takes to mail acknowledgements and expects to shorten its premium fulfillment timeframe by up to 80%.īy improving efficiency and accuracy while reducing costs in these critical fundraising operations, the American Battlefield Trust says it is better able to remain a responsible trustee of donor gifts. ![]() Additionally, it delivers timely acknowledgements and premiums on the nonprofit’s behalf, customizing each response by donor and giving campaign. Under this strategic engagement, Merkle RMG provides caging, scanning and imaging, data capture, and exceptions services in a single integrated donation processing solution. “In addition to its distinction as an industry leader, Merkle RMG has the capacity, insight, and tools to help us do even more for our mission and our donors.” “Our mission is to preserve 18th- and 19th-century history-but we’re committed to using the best of 21st century capabilities to serve our members,” said Duncan. ![]() The American Battlefield Trust is a national preservation organization working to preserve America’s hallowed battlegrounds and educate the public about what happened there and why it matters.ĭavid Duncan, president of the American Battlefield Trust, cited Merkle RMG’s reputation, expertise, technology, and scale as key factors in the organization’s decision to enter the service partnership. Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-enabled, data-driven customer experience management (CXM) company, has been chosen by the American Battlefield Trust to manage the nonprofit’s direct mail donation processing along with its acknowledgement and premium fulfillment requirements. ![]()
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